Privacy policy

Privacy Policy

Last updated: 8 August 2026

This Privacy Policy explains how Mira Ramos collects, uses, stores and shares personal data in connection with the use of our website and online store.

1. Data controller

The data controller is:

Trade name: Mira Ramos
Legal entity: MIRA RAMOS SUPERMERCADO DE JOAQUIM FERNANDES RAMOS, LDA
Tax identification number (NIF/NIPC): 501 247 998
Address: Rua Heróis da Pátria, 956, 4410-001 Arcozelo, Vila Nova de Gaia, Portugal
Telephone: +351 227 623 019
Online Store Support: +351 926 947 396
Email: online@miraramos.com

For privacy or personal data protection matters, please contact online@miraramos.com.

2. Personal data we may process

Depending on how customers use our website and services, we may process:

  • name;
  • billing and delivery address;
  • email address;
  • telephone number;
  • information required for invoicing;
  • information relating to orders and purchased products;
  • information necessary for payment processing;
  • communications with customer support;
  • information concerning returns and refunds;
  • IP address;
  • browser and device information;
  • information about website use and navigation;
  • cookie and marketing communication preferences.

3. How we collect personal data

Personal data may be collected:

  • directly from the customer when making a purchase, creating an account or contacting us;
  • automatically when using the website, through cookies and similar technologies;
  • through Shopify and other service providers required to operate the store;
  • through the payment services selected by the customer;
  • through analytics and advertising tools, where the required consent has been given.

4. Purposes and legal bases

We process personal data only where an appropriate legal basis exists.

Order management and fulfilment

We use the information necessary to receive, process, prepare and deliver orders, manage payments, returns and refunds, and provide support relating to purchases.

The legal basis for this processing is generally the performance of a contract or taking steps at the customer's request before entering into a contract.

Invoicing and compliance with legal obligations

We process the information required to issue invoices and comply with legal, tax, accounting and other obligations applicable to our business.

The legal basis is compliance with legal obligations.

Customer support

We use the information provided to respond to questions, complaints, requests relating to orders and other communications.

Depending on the circumstances, this processing may be necessary for the performance of a contract, compliance with legal obligations or the pursuit of Mira Ramos' legitimate interests.

Security and fraud prevention

We may process certain information to protect the store, customers and transactions, prevent misuse and investigate possible fraud.

Where applicable, this processing is based on Mira Ramos' legitimate interest in maintaining the security of its services and operations.

Marketing

We may send commercial communications where an appropriate legal basis exists, including consent where required.

Customers may withdraw consent or unsubscribe from promotional communications using the options provided in those communications or by contacting online@miraramos.com.

Analytics and online advertising

We use Google Analytics to understand, in aggregate, how the website is used and to improve the visitor experience.

We also use Google Ads to measure the performance of our advertising campaigns and, where authorised, to display and measure relevant advertising.

These services may use cookies or similar technologies and process information such as online identifiers, IP address, device and browser information and browsing activity. Analytical and advertising cookies are used in accordance with the user's consent choices.

Mira Ramos does not currently use the Meta/Facebook Pixel.

5. Shopify

The Mira Ramos online store operates on the Shopify platform.

Shopify processes certain personal data required for the hosting, operation, security and provision of the online store.

Data processed through the platform may be handled by Shopify entities located outside the European Economic Area, subject to the safeguards and transfer mechanisms applicable to Shopify's services.

6. Payments

The payment methods available in our store include:

  • Multibanco;
  • MB WAY;
  • credit or debit cards;
  • PayPal;
  • Google Pay;
  • Apple Pay.
  • Payshop

Information necessary for processing payments may be handled by the relevant payment service providers in accordance with their own privacy policies and legal obligations.

7. Carriers

To deliver orders, we may provide the information strictly necessary for delivery, such as name, address, telephone number and shipment-related information, to the carriers used by Mira Ramos:

  • DPD;
  • CTT;
  • UPS;
  • GLS.

8. Google Analytics and Google Ads

The website uses Google services, including Google Analytics and Google Ads.

Where permitted by the user's privacy choices, these services may use cookies and similar technologies to measure visits to the website, understand the use of the store, measure conversions and assess the performance of advertising campaigns.

Google may process data in different countries and applies mechanisms intended to support international data transfers in accordance with applicable data protection requirements.

Users can manage their preferences through the cookie consent mechanism available on the website.

9. Sharing of personal data

We may share personal data, where strictly necessary, with:

  • Shopify;
  • payment service providers;
  • DPD, CTT, UPS and GLS;
  • Google Analytics and Google Ads, where applicable;
  • technical providers required for the operation and security of the store;
  • public authorities or competent bodies where required by law.

We do not sell our customers' personal data.

10. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected and for any periods required by applicable law.

In particular:

  • information relating to orders, transactions and invoicing is retained for the periods required by law;
  • account information is retained while the account remains active and afterwards for as long as necessary to comply with legal obligations or defend legal claims;
  • customer support information is retained for the period necessary to resolve the request and for any applicable legal periods;
  • information processed on the basis of consent is processed until consent is withdrawn, without prejudice to any legal retention obligations;
  • cookie retention periods are indicated through the information made available regarding the cookies used.

11. International data transfers

Some of our technology providers may process data outside the European Economic Area.

Where applicable, international transfers are carried out using mechanisms recognised by data protection legislation, such as adequacy decisions, Standard Contractual Clauses or other legally permitted safeguards.

12. Cookies

Our website uses cookies required for the operation of the store and may, subject to the user's choices, use analytical and advertising cookies associated in particular with Google Analytics and Google Ads.

Cookies that are not strictly necessary are only used in accordance with the applicable consent choices of the user.

Users may accept, reject or manage cookie categories using the banner or preference tool available on the website.

For more information, please consult our Cookie Policy.

13. Rights of data subjects

Under applicable data protection law, data subjects may, depending on the circumstances, exercise the following rights:

  • access to their personal data;
  • rectification of inaccurate or incomplete data;
  • erasure;
  • restriction of processing;
  • objection to processing;
  • data portability;
  • withdrawal of consent where processing is based on consent.

The exercise of these rights may be subject to the conditions and limitations established by applicable law.

To exercise your rights, please contact:

online@miraramos.com

We may request additional information where necessary to confirm the identity of the person making the request.

14. Complaints to the supervisory authority

If you believe that your personal data is not being processed in accordance with applicable law, you may lodge a complaint with:

Comissão Nacional de Proteção de Dados — CNPD
Av. D. Carlos I, 134, 1.º
1200-651 Lisboa
Portugal

15. Security

We implement appropriate technical and organisational measures intended to protect personal data against unauthorised access, use, alteration, disclosure or loss.

However, no method of transmission or storage over the Internet can guarantee absolute security.

16. Minors

Our store sells alcoholic beverages and is not intended for the purchase of such products by persons under the age of 18.

We do not intend to knowingly collect personal data from minors for the purpose of purchasing alcoholic beverages.

17. Third-party links

The website may contain links to third-party websites or services. Mira Ramos does not control the privacy practices of those third parties and recommends reviewing their respective privacy policies.

18. Changes to this Privacy Policy

We may update this Privacy Policy whenever necessary to reflect changes to our services, providers or legal requirements.

The updated version will be published on the website together with the date of the latest update.

19. Contact

For questions regarding this Privacy Policy or to exercise rights relating to personal data:

MIRA RAMOS SUPERMERCADO DE JOAQUIM FERNANDES RAMOS, LDA
NIF/NIPC: 501 247 998
Rua Heróis da Pátria, 956
4410-001 Arcozelo
Vila Nova de Gaia
Portugal

Telephone: +351 227 623 019
Online Store Support: +351 926 947 396
Email: online@miraramos.com